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Part 3 of 3

This collection of touching and inspiring quotes excerpted from “ONE”, a book by Masami Sato, is sure to inspire you to live a simple life full of miracles and joy. The quotes in this edition include topics that are profoundly related to our lives, such as mastering life, honesty, imagination, magic, problems, and simplicity. This article is the last part in the three part series – “ONE Book Life-Changing Quotes Series”.

On mastering things

“Friends share with us what they think and feel. Teachers teach us what to do and how to do it. Coaches ask us who we want to be. Mentors show us who we can be. Masters show us who we really are.”

“Doing things we’ve never done can often seem very difficult and complicated until the day we actually try them out.”

“Friends share with us what they think and feel. Teachers teach us what to do and how to do it. Coaches ask us who we want to be. Mentors show us who we can be. Masters show us who we really are.”

“(Children) learn by playing and become the masters of the game. And they do it just by having fun.”

On honesty

“When we held back our feelings and said things only to please others, often we ended up upsetting someone later.”

“There is no such thing as an unbreakable promise for the future.”

On imagination

“Because in our imagination, we can do anything.”

On magic

“Miracles are not accidents. We create them through our choices.”

What problems?

“There was nothing to ‘solve’, just something to share.”

“There was nothing to ‘solve’, just something to share.”

Simplicity

“Maybe it’s actually all very simple. No worries-tomorrow is just another day!”

“If we count all the things we love in our life, we may find the way to bring in more simplicity and joy into it

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A new innovation is transforming many lives in the villages of India by bringing light where there used to be darkness.

The New York Times published an article titled, “Husk Power for India”. Electricity, which is prevalent in the lives of many in developed nations, is a pure luxury in remote areas of developing ones. What was once fed to animals now is used to generate electricity – rice husks.

Raised in the rural state of Bihar, Manoj Sinha understood what it was like to sit in darkness. Being an engineer with Intel Corporation he had all the ability to bring alive the dream of a lifetime. He led the advancement of his power equipment that produces electricity from rice husks and other farm wastes and now he trades it to hamlets across India.

Sinha is what could be called a reformative businessman because he feels business is the answer to major social problems. “Business leaders must realise that the world’s poor need investments more than handouts,” he says, adding, “these are customers, not victims.”

The article inspired me to think about giving in a different way leading me to ask myself, “what is the most effective form of giving?” Is it education, commercial activity or disaster relief? There are so many ways to make a difference. One way of giving can seem more effective or sustainable than other ways depending on the way it is expressed, looked at or implemented.

I then came to delineate there were eight segments to giving as a way to see this. So, let me chart out the eight differences; which in effect are often ‘stages’ of giving as well.

Phase one: Exigency – salvaging and helping others who are suffering due to natural calamities, epidemic diseases or other insurmountable problems.

Stage two: Relief – providing relief from long-standing hunger, poverty, diseases, handicaps or discrimination which otherwise would continue or worsened because of the lack of information, education or resources.

Stage three: Remedying and defense – internally, bodily and psychologically. Many people carry injuries that may be invisible but could be severely confining their lives. Giving the remedy to release the buried trauma creates better facilities for them while giving proper protection gives them a sense of defense.

Phase four: Edification – giving better edification, awareness and skill imparting to create empowered and innovative solutions to generating resources while helping people to discover their exclusive talent to succeed.

Stage five: Inspired investment – giving a help, capital or resources to those who have great talent to alter the situation. This gets used many times as the resources become more and passed on to other people who again produce more out of the prospects given.

Stage six: Sustainability – working together involving the people in the local environment, creating sustainable community – environmentally and socially.

Phase seven: Empowerment – enabling and motivating the people to release their true ability and power to make a change. In this group of sharing, the aim of giving changes from ‘giving to the people who want’ to ‘giving people a chance to give to others’ and to the society.

Stage eight: Cherishing – just doing whatever we like to do to tend and care for others. No approach or expected upshot exists in this stage of offering. ‘Giving’ does not even exist here in the physical sense of the word, as there is no sense of owning or decision or craving to modify things. This is where we do not even have to consider anything, we give out of a sense of our own fulfilling sensations.

What we also perceive is that at each one of these eight stages of giving there are distinctive things that the donor gets back.

One: Sense of relationship

Two: Sense of contentment

Three: reprieve from ache (our own)

Four: Gratification for our own understanding, talents and situations

Five: Long-term sense of involvement and fulfillment for our own life

Six: Improved atmosphere for our own life and for the lives of all those we value and cherish

Seven: Soul rewarding stimulation and commitment to our own purpose

Eight: Love

Giving has many levels and experiences depending on the giver and the receiver. And the ‘stages’ do not describe which one is more important than the other. All are necessary.

I was fortunate to have an experience early in 2008 while travelling with a group of dedicated businessmen through India to see how we could be more useful in our giving. I was blessed to have one exceptional happening that made me think about what ‘effectual giving’ actually meant.

We were in a little town one day. Four of us had just booked a taxi to take us to another town nearby. We negotiated with the driver carefully as our hotel staff had warned us in advance about the rip-off we might experience seeing we were not local.

We stopped in front of the local train station for a short break on the way. While the others disappeared off to use the bathroom, I started a conversation with our taxi driver standing next to the taxi. With very limited English and a full smile exposing his blackened front teeth, he told me that he had a house on the outskirts of the town and he had a young wife and two children who went to the local school – I started to feel connected to him.

I appreciated the fact of his having such a wonderful family and told him that I too had two little ones of almost the same ages as his. When the others were back the driver suddenly invited us to come to his house and have lunch. I took it only as a formality that was customary courtesy. But after taking us to the town center and leaving us there, he told us that he would wait for us until all our wandering in the town was over. And he really did. I was actually quite astonished to see him still remaining glued to the side of the road next to his taxi more than one hour later. We got into the taxi and he drove fast up the road to where he had his family.

When we reached there we were really quite taken aback to see how he was living. It was more or less similar (if not worse) to the standard of people dwelling in slums we had visited before. From the gleaming new taxi he was driving, who could have thought this

As he reached the narrow open street in between shanties that were made with rough concrete blocks and mud walls, we felt guilty about accepting his invitation. For a brief moment I was nonplussed. “How could I accept the hospitality of this man who didn’t seem to have anything at all and I didn’t even bring any gift that could be a help to his family”, I told myself.

As we walked into his house, we saw a pan and small stove on the mud floor. His very shy wife nodded blushing in surprise and disappeared into the small storeroom (a cupboard size) next to it. As I looked in, I saw the next-door neighbours handing over some teacups to his wife over the crumbled concrete fence. They didn’t even have extra teacups in their house. There was only one small room fitted out with one single bed and an old galvanised chest next to it.

The driver hastily drew out three hand-woven mats from the trunk and spread them out on whatever little space there was on the mud floor and put one on the bed.

Steaming cups of tea and hot snacks arrived soon. Both his kids as well as kids from the neighbouring houses came to see us and remained at the doorway. The six of us could just squeeze into the tiny room. I was curious to know where his children were sleeping. I thought maybe they had another space somewhere. To my astonishment, he just pointed at the chest and said with his happy smile that it was their bed.

He cheerfully informed us that he was a dancing expert of the area and pointed at the medals displayed on the recess above his bed. Bent on showing us his dancing skills he at once ran outside. From some place music started coming into the tiny room. He has no arrangement for music in the house, it was flowing in from outside. I wondered where it came from till I saw him bringing his taxi in reverse to the back wall of his house with the doors open and music flowing in from the high volume car radio!

The time moved fast (with his dancing and the many more cups of tea that followed) and very soon it was time to thank them for their great warmth and courtesy and make our move. As we got ready to leave and express our gratitude to him and his wife, he pulled out the best of all the rugs he had, and just gave it to us. It was one of the very few things he owned. It was impossible to believe that he was offering it to us.

We all respectfully refused his gift and came out saying goodbye to everyone waving at us. We got perplexed about this whole thing. Should we have offered some cash to the family as they obviously had limited means? Should we have agreed to take his wonderful gift?

As I was thinking about this soul-lifting happening a few days afterwards, I was wondering about refusing his gift. He looked quite dejected that we didn’t agree to take the gift. It wasn’t only the fact of declining the gift that crossed my mind.

I understood that the sense of unease I felt was really ensuing from viewing him as unfortunate. I was perhaps thinking that I couldn’t possibly accept something from a person who had very little.

But did he really have nothing much? Maybe he had much more – many more.

Maybe the real present we could have given him then was to receive his present in utmost deference and thankfulness.

All actions of gifting and getting are essential for us to fill our world with plenty and contentment equally for both giver and getter. We can begin doing this instead of assessing and defending one over the other. The perfect act of gifting and getting needs no further clarification.

Manoj Sinha’s words continue to reverberate in my mind, “these are customers, not victims.” I can picture the happy faces of the rural folk who are now pleased to have power in their hamlets and the kids who now can read books and happily do their homework at night.

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Buy One Give One (BOGO) is the home of transaction-based giving.

STOP. Take a breath. And imagine you were part of a world where every transaction made a key difference.

Imagine, for example, you purchased a TV, and automatically a cataract-blind child got the gift of sight. Automatically. Or imagine if today you purchased a cup of coffee and someone in Africa got access to clean, pure drinking water as a direct result. Again automatically.

It’s all happening right now. Already Buy1GIVE1 (B1G1) has become a true global giving ‘village’, bringing together businesses, their customers and worthy causes in a way that’s never been done before.

It’s happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.

That’s because in the Buy1GIVE1 world, every single sales transaction, be it buying a beer in Jamaica or renting a car in Reno (and everything in between) gives back in a well-defined, resonant and measurable way.

Nowadays, when both corporations and charities have seen a decline in gains and contributions, cause-related marketing appears to really be catching on. Cause-related marketing is a business scheme involving a partnership between a company with a merchandise to trade and a charity with a cause to advance. Unlike “corporate philanthropy,” which simply involves a company making a tax-deductible charitable donation, cause-related marketing benefits both the company (by helping to increase sales, and therefore, profits), and the charity (by giving contributions and calling attention to the cause.)

You buy a book, a tree is planted. You dine out, a child gets fed. Buy One Give One – simple. The list goes is endless and the giving simply happens automatically, every second, every day and in every way.

And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transaction based giving.

In Buy1GIVE1, they make the stronger point that in many, many cases, the consumer is simply not engaged in CSR initiatives on a daily basis. Buy1-Give1 generates solutions to that and it does it every second, every day and in every way.

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B1G1 (Buy One Give One) partners business enterprises with charitable cause right around the globe so that every business sale makes a significant difference somehow, somewhere, every second, every day. And it does much more than that. It adds a powerful marketing ‘engine’ building your own level of attraction.

Michael Porter, probably the world’s most respected business strategist says this: “I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy – or corporate social responsibility – is becoming an ever more important field for business. Today’s companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive.”

Everyone we share with about Buy 1 GIVE 1 gets it in a heart beat. It’s an idea that totally resonates and makes sense. And it’s an idea whose time has come.

You can put your hand up to make a continuing difference and literally play a part, not just in leaving a legacy, but also in transforming our world. It could be the best business and personal choice you’ve ever made. After all you will leave a legacy the question is : will it be one of consumption or one of choice.

Bill Gates has become central to this new way of thinking, calling for ‘Creative Capitalism’ in response to the vital question, he shares in TIME Magazine:

“How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?”

Buy1GIVE1 is about Sharing the Joy of Giving; and giving, results from having gratitude for what we have in our lives.

Remember – you don’t ‘get’ giving till you get giving.

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categories: charity,religion,marketing,advertising,business,philanthropy,csr,corporate responsibility,charity giving,BOGO

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Definitions of English words often change quite rapidly these days. In the not-too-distant past the definition of words was often set in concrete. Today the meaning can change in the blink of an eye. With new and faster ways to exchange ideas and with wider and more culturally, socially and educationally diverse groups connecting together – words are put back on the hard anvil of evolution and transformed into something new and more reflective of current life and living.

There is a growing significant movement happening global where consumers are asking businesses to look after the things they care about such as the environment and the less fortunate in society. The request is still mainly tacit and despite it being an ironic request it still signals we are in a time of great change. Consumers these days want their ‘toys’ but they don’t want the environment to be destroyed in the creation of these. They want cheap products but they do not want workers to be paid a pittance to create the cheap products.

There may not seem an answer to this complex puzzle and yet one actually exists. It exists in the reforging of a simple single word – GET. Today there is a new movement of people wanting to get but give at the same time and they are reforging its meaning into the word GIVE.

Every day I receive a notice from Google Alerts for two words – B1G1 and BOGO. It tells me all the new places that these words are being used on the Internet. I can now see that the new meaning of these words is coming alive ‘poco a poco’ [Italian: poco, little + a, by + poco, little].

The B1G1 and BOGO acronyms both stand for Buy One GET One free. You buy one and you get given an extra one for free.

If you look on Wikipedia you will find these definitions for BOGO (there isn’t a definition yet for B1G1 – there will be soon when I write one!):

* An acronym in the retail industry that stands for Buy One Get One. For example, you could say “Buy 1 DVD, Get 1 FREE!

* An acronym in slang British that stands for Britons Of Greek Origin or Greek Britons.

* Bogo, Cebu, a city in central Philippines.

* Norway, a village in Norway.

* An alternate name for the Bilen ethnic group of Ethiopia or their language, Blin.

* The mascot of the ITESM CEM.

* Bogosort, an ineffective sorting algorithm

* Bogosort, an ineffective sorting algorithm

BOGO lights

There’s an entrepreneurial business in the USA called SunLight Solar which was founded by Mark Bent. They’ve created a special torch that’s not only an amazing and sturdy solar-powered light; his company also gives a free torch to that in need in developing countries every time one is sold. If you look up their website you will learn more about their “BOGO light”.

BOGOlight.com. – “The BoGo – our Buy one/Give one – program has successfully provided lights to many, many thousands of people in the developing world, changing lives because of your purchase and participation.”

Mark Bent has flipped the BOGO acronym upside down when he started to use the word as part of his product name. For him now and the thousands who buy his lights, BOGO today means Buy One GIVE One. Each person gets to give a light every time they buy one for themselves. So now with each sale people who do not have the benefit of electricity can tap the power of the sun to support them in their lives.

There are many other well known and many less well know businesses doing Buy One Give One giving, or transaction-based giving as its becoming known. Some of the famous companies are OLPC – One-Laptop-Per-Child and TOM’S Shoes. Some of the less well-known ones (in the US at least) are based in Oceania and the UK – Earthstar Publishing, Maple Muesli, Blinds Couture, Figure 8 Body Chains, Sunsplash Homes, Honestly Women magazine and Thavibu Gallery based in Thailand are just a small handful of these special businesses that are leading the Buy One Give One movement.

Many Buy One Give One businesses are uniting under the common banner of Buy1GIVE1 run by a social enterprise based in Singapore. Buy1GIVE1 is the home of transaction-based giving. Any business based anywhere in the world can now start doing Buy One Give One giving with ease. It is becoming like a ‘CSR plug-in’ allowing a business to instantly start giving from each and every product or service sale, starting from just one cent. And it is no longer about giving an equivalent product to someone else; instead it is about contributing to a project that resonates with a company’s activities. So for example a restaurant can feed a child, a TV manufacturer can give a cataract blind person the gift of sight (Get Vision-Give Vision), a magazine publisher can plant a tree for every subscription and a builder can build a low-cost family home for those in need (Buy1BUILD1) – the list is endless.

Something special is happening these days as more and more people are switching onto giving and ‘citizen brands’ as a part of their everyday experience. The 2008 Edelman Goodpurpose global study of consumer attitudes reveal that almost seven in 10 (68%) consumers would choose to remain loyal to a brand during a recession if it supports a good cause, and 71% say that when they think about the economic downturn, they have either given the same or more time and money to good causes. This very same study highlighted some other major things as well like:

* 54% would promote a brand and its products if there was a good cause behind it.

* 52% of consumers globally are more likely to tell others of a brand when it supports a good charity cause over one that doesn’t.

* And going even further globally, consumers are voicing a strong desire for marketers to connect their brands to social causes or action. Forty-two percent say that if two products or services are of the same quality and price, commitment to a social purpose trumps factors like design, innovation and brand loyalty when choosing one product brand over another.

Getting becoming Giving

In the minds of consumers, Buy One GIVE One is sure to replace Buy One GET One as the global giving movement led by Buy1GIVE1 ripples out. Certainly with the large consumer demand shown for products from companies like BOGOlights, TOMS Shoes and One Laptop Per Child (OLPC), this tide will continue to spread.

I did a recent Google search to find the 25 top key words associated with the keyword BOGO. The results were very interesting in that none of them currently contained the word Give. I have displayed the results below. It will be interested to repeat this test in twelve months time and see what changes. Consumers are starting to drive major change and despite still wanting to receive free gifts (as in traditional B1G1/BOGO), they equally want to help others and the environment. This sentiment is validated by the 2008 Goodpurpose global study.

Keyword results:

Free, networking, boots, groups, music, dallas, togo themes, wallpapers, buy, applications, skins, values, coupon, African, gift, photography, blogging, discount, sharing, shopping, pics, join, prose

Transactional or transaction-based giving

Unlike normal charitable giving Buy One Give One giving is transactional. What is meant by that is: every time you buy something you give something. In the case of SunNight Solar they give a physical light for every light sold. In most cases, businesses that become part of this special form of transaction-based giving, give in a different way. At Buy1GIVE1, giving can start from just USD 1c contribution per sale. At this amount no business in the world can say they cannot give and 100% contributed goes to the cause.

The actual amount given from each and every sale is not the point of focus with Buy1GIVE1 transaction based giving. It is not about saying 10% is contributed or 5c from each sale – instead the focus is on the story and sharing the simple joy of giving. In the end, if you think that 1c is not a lot to contribute and is not likely to make much of a difference think again and consider the following.

From its origins in Ethiopia, where the main coffee production is still from wild coffee tree forests, coffee consumption has spread globally. Brazil is still by far the largest coffee producer in the world producing on average 28% of the world’s total coffee. In 2006 Brazil produced enough coffee to make 216,400,000,000 (216 billion four hundred million) espresso coffees. If we were to calculate across global production then we get a daily global consumption of around 2,117,416,830 cups of coffee – wow. The figures are somewhat hard to track down but let’s guess that 40% of the world’s coffee is sold and consumed in coffee shops then we would get that 846,966,732 cups are sold commercially each day globally – nearly 900 million. This would equate to about’5,485,714 cups in the US on its own seeing they purchase around 21% of the world’s coffee.

Imagine now that for every cup of coffee sold a child in a developing region like Africa received drinking water from its own well and it costing only one US cent per person per day. Now any coffee shop could afford to contribute this amount from the sale of a single cup of coffee because it has a high profit margin sale. Imagine the different that this alone would make in the world.

Transaction-based giving is the story of a thousand-mile journey starting with a single step. Digging a well costs a few thousand dollars, however when you break the cost down it only takes the sale of a single cup of coffee to give clean water to a single person for a day1. This is the incredible and simple power of transactional giving. It is like the compound interest of giving – a little turns into a huge amount very quickly.

Of course any company anywhere in the world can apply transaction-based giving to any of their products or services and do it on their own as some are like TESCO in the UK giving school uniforms to kids in Africa from every uniform purchased in the UK. And yet if companies choose to come together under a commonly recognised banner they have a greater effect. The ripple that one company creates adds to that of another and soon the tidal wave of change flows out into the world benefitting all the companies in the movement. This is the power of giving and doing things together.

Everyone wins with Buy One Give One transaction based giving. The consumer wins – at no extra cost to themselves they have made a difference through their purchasing choices. The business wins in so many ways. And of course the charity cause wins because they are now able to receive small amounts from numerous sources aggregated and paid in a lump sum by Buy1GIVE1.

A new beginning

If you check Wikipedia today you should find that a new definition has been added for BOGO. It is time for a change. A change from focusing on GETTING to focusing on GIVING. The subtlety in the words that we use so often point to a deeper underlying meaning. I added this small addition to Wikipedia, “… an acronym in the marketing industry that stands for Buy One GIVE One.”

Simply imagine our world where every time you go and buy something you give something automatically and seamlessly – giving a gift forward to someone in greater need than you. This is the simple joyful magic of transactional giving.

This is the world I want to be part of.

And remember – you don’t ‘get’ giving till you get giving.

References:

http://www.coffeepoet.com/2007/09/

http://www.dep.org.uk/globalexpress/13/page1.htm

http://www.scfnw.org.uk/site/article183.html

http://www.coffeepoet.com/2007/09/

http://www.buy1-give1free.com/index.php/Partnering/Worthy-cause-charity-projects.html

http://simple.wikipedia.org/wiki/Coffee

http://www.tesco.com/greenerliving/what_we_are_doing/ethical_clothing.page

Footnotes: 1 Daily cost per person is calculated by taking the average cost to dig a well, dividing it by its average expected life without major maintenance, divided by the number of people in the community benefiting from the well on a daily basis.

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Part Two of Three

This collection of beautiful quotes that will inspire you to discover and embrace the joy of giving is extracted from Masami Sato’s second book – “ONE”. Masami is the founder of a global giving movement called Buy1GIVE1. The quotes in this edition include topics that are related to our everyday lives, such charity, giving, receiving, joy, making a difference and rich-poor separation. This article is the second part of three “ONE Book Life-Changing Quotes Series”.

On giving (and receiving)

“When we give more and communicate wholeheartedly, we have less insecurity-both emotionally and physically.”

“Giving love is the only way to be generously loved.”

“The people who give more (time, money, kindness, love, ideas) have more of these things because that’s the balance. And balance is the natural law of life.”

“one key in the giving process is never to expect a return when we give.”

“We can feel the real joy of giving when we’re doing something for others knowing that we’re simply doing it for ourselves-we’re doing it for our own joy.”

“Giving something to others is so much easier than trying to get it first.”

“Giving is just a part of who we are.”

“Every single one of us prospers when we learn to give value to others first. We are rewarded naturally.”

“We’re not here to give in order ‘to get’. We’re here to have more to give more.”

“Because we can’t have scarcity when we are totally grateful.”

“Giving to others is actually giving to self.”

“What if giving actually was as important as brushing teeth?”

“Giving is not just about helping others. It is about sharing the joy. We do it for our own joy first and we pass it on.”

On joy

“So without denying the benefit of having more innovation (because it feels good), can we find the way to have more joy in our life? If we can, then we can go beyond the temporal gratification. We can create a sense of permanent certainty.”

On charity

“Charity organisations are like our out-sourcing agencies for the giving of our life.”

“Businesses and charities are actually the same thing. Someone started the organisation with the passion to do something-to make a difference.”

“The moment we start giving out of guilt, we appreciate charities far less.”

On having more or having less

“The moment we perceive someone as ‘poor’, our perception creates the poor feeling in the other person.”

“The moment we believe we have more, we’re saying others have less. And OUR attitude creates separation.”

On making a difference

“Big is nothing other than a whole lot of ‘smalls’. Small things can actually transform the world.

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Charity ratings are highly unpredictable with highly appraised top ranking charities being overtaken by new charities that suddenly make their appearance in the horizon. Charity Water is a rather new but typical example of this. Innovativeness and the all-powerful Internet are causing charity ratings of brand new charities to skyrocket. A charity that could be relatively unknown today might get rated as the best the next day by the New York Times. And then the rating of that charity might shoot up from nowhere to the top of the chart within the matter of a single day.

Because the general public are swayed so much by the charity ratings the press and media give, a brand new charity can flourish very quickly with a flood of charitable giving being thrown its way. And of course when the media lose interest, then the charity rating can drop out of the sky overnight.

Charity rating directory listings

With cynicism a bit on the higher side and eagle eyed guardians of charity practices ever on the lookout for malpractices, with huge amounts of money spent on managing or misuse of funds, directory listings of charity ratings are having a field day. It is rather strange that altruistic organizations, the purpose of which is to give others, themselves come under the scrutiny of guardians of ethics. Altruism is becoming a knotty issue!

Institutions like Givespot.com, Guidestar.org etc. provide comprehensive listings of charity ratings. GiveSpot 100 list is the list of the 100 highest ranking charities that is provided by Givespot.com. Another one that provides similar data is charitynavigator.com which has a list of the top ten charities as well a charity check system. Finding out charities is made easy by this. The biggest charity director of US is Guidestar.org with lots of free data on charity as well as information that can be availed for payment. Though its name gives a different impression, Better Business Bureau is a charity directory that gives a list of both commercial and non-profit ventures of USA.

With enough charity rating guides, there is no data shortage for anyone who wants to get information on the 100 top charities, but what constitutes real rating is something different. What in reality makes a charity superior has nothing much to do with its ratings. There are characteristics that make an organization, whether charity based or otherwise, stand out from the rest.

Charity Ratings and faith in the public

A YouGov poll of 2005 stated that about 56 percent of the British population did not have a considerable amount of belief even in well known global charities like Oxfam and Save the Children. Even among the charities that had a good charity rating, only about 15 percent enjoyed the public’s belief in them.

Charity Warning Bells are more common

Belief in charities is at an all time low these days. Public can hardly be blamed for this. Charity watchdogs are ringing warning bells of charity institutions spending even up to 60% of the amount collected on overheads that include big salaries for managers so that very little remains for real charity giving.

It has been shown in recent studies that the expenses for raising funds in places like UK and Australia amount to about18% in the case of the former and 22% in the case of the latter. The corresponding amount in USA is about 30% according to the Association of Fundraising Professionals. These are without administrative expenses, which might be higher. This is a big issue with donors especially in situations like what happened in Singapore a few years ago when the issue fell under the media scanner. This sort of negative attraction leads to a reduction in charity giving which is definitely not a good sign.

Charity ratings secret revealed

There is little difference between businesses and charities when it comes to attracting money. Their end use of the money is of course different, but their special secrets to attracting it in the first place are much the same.

In order to get the funds necessary for functioning, as well as to improve the charity ratings, there is only one assured way – make it tempting.

When we see a thing and might prefer to buy it, or would consider putting money in it, or creating a bond with it, we are likely to make the decision based on how enticing the whole idea is. If it is a very attractive proposition, we might instantly choose to opt for it while if it is not very enticing, we may not do it immediately.

Charity Water is highly attractive and hence why it’s charity-rating sky rocked so quickly and the media got behind the idea. The simple idea of selling a bottle of charity water for a premium price with the extra profit been giving as a donation to the needy to access clean water was highly attractive.

The factors that make Charity Water quite fascinating and promote its rating are the following.

* They have the perfect name – Charity Water that makes people easily respond to the obvious passion of the founder to the idea, and his eagerness to share it with others.

* Their idea of the vocation and their message is lucid, plain and remarkable – sell water and give water – Buy One Give One

* They focused on the solution and not the problem. This is the number one mistake that loses charities rating points lowering their charity rating in people’s minds. No one wants to feel guilty and sad. They want to feel uplifted and happy. In this case happy to know they could make a difference in the lives of others by buying a simple bottle of water.

How to reduce you Charity Ratings in a heart beat

The fastest way in which a charity’s ratings would go down is when it turns itself less tempting by centring its attention on the problem. People are by and large disinclined to listen to negative things. On the contrary, most people are keen on listening to positive things that involve verve, dynamism, motivation and effort to bring in a fresh vision.

To prove this, all we have to do is look at ourselves in the company of our kids and know how our response is positive when children make a request in an exuberant, polite and eager manner. The same request, if made in an irritating or maudlin way, might elicit a negative response.

The picture a charity projects would strongly affect its ratings. By projecting an arousing and motivating picture of itself it will be able to influence people well. Then people will be ready to give more in response.

Social Enterprise increases Charity Ratings and helps solve Fundraising Problems

Social Enterprise is a new business paradigm that arose some time ago. This endeavour combines in it a commercial enterprise and charity. This has been initiated by those who are enthusiastic of solving social problems but are not satisfied with the pattern of charity organizations.

Many social entrepreneurs would never survive in traditional business because their ethical and moral values would always be in conflict with many of the business decisions made. Social Enterprise is a perfect arena for these very inspiring and valuable individuals who choose to use the business vehicle to effect social and global change. One of the most famous Social Entrepreneurs of course is Muhammad Yunus who was the first businessperson ever to be awarded the Nobel Peace prize in 2006.

A new global social enterprise, Buy1GIVE1 commonly known as B1G1 (Buy 1 Give 1), partners businesses with worthy cause and charity organisations right around the world. Buy1GIVE1 cuts traditional fundraising and administrative costs down to nothing: promising to give 100% of all funds received. Similar to successful online entities like Kiva.org , recently endorsed by Bill Clinton; Buy1GIVE1 is an alternative to the traditional way of direct giving to charities. Many find them a more efficient way to make contributions while gaining significant value in return.

Successful businessmen, who are searching for a chance to give back richly to the society and to provide for deserving charities, fully understand the importance and properly structured working credos of institutions like Buy1GIVE1. Every single sale is able to affect a change somewhere – not only altruistically. It has also the ability to forcefully influence things in such a way that each act becomes a unique marketing story. There is a world of difference in the way in which Buy1Give1 works and those charities which give away thousands and thousands of dollars work, because Buy1Give1 lets their customers know what the joy o f giving is. Buy1Give1 transaction-based giving is a perfectly beautiful way of giving.

Enterprises like Buy1GIVE1 provide details of charity requirements, especially those which are really needy causes, and these always manage to attract lots of donations. Entrepreneurs understand very well the fundamentals of these equations and so are more likely to help such causes rather than worry about the charity rating. They know very well that people have an inherent tendency to respond to a more touching requirement, than simply to media rating.

Maple Muesli in Australia has partnered with Midday Meals in Mumbai, India. With every bag of muesli bought, a hungry child in India is fed. Midday Meals is a charity that feeds 125,000 Mumbai children every day for just US 30 cents per meal. The meals are provided in schools to keep kids off the streets and encourage learning while reducing begging and child abuse.

The company has managed to advertise the worthy cause of the charity Midday Meals in Australia. The inspiring story is continuously shared by Maple Muesli with all their buyers which has resulted in increased rating for the institution of Midday Meals in Mumbai, though all that the charity does is provide a daily lunch for those needy children. This is the era of Effective Giving – The sun has almost set on the Era of Plain Charity Donations.

In a matter of a few years, changes are bound to happen in the background of the top 100 charities as more inventive and effectual ways of giving originate. The current scenario offers very few choices on how to give for a charitable purpose. All the available ones are not good enough to make a dent in the existing problems.

Alternative Charity Ratings

Newer and varied ways of gifting things to others are rated and featured in the table given below. These are Charity Comparison Data.

We have compared and rated a few well-known and less well-known charities and Social Enterprises on areas that are important to their donors.

THE SALVATION ARMY

WAY TO GIVING: DIRECT GIVING

The Salvation Army is one among the most well-known 100 charities of the world – Both individuals and enterprises make contributions directly to it.

OPENNESS – B – Not sufficiently open – Plenty of money is being collected – but the results are not always completely clear.

MARKETING VALUE TO BUSINESS – C – Businesses’ one-off contributions to Salvation Army may be mentioned in the press.

FUNDRAISING COSTS – B – Spends millions of dollars annually to raise funds.

CONTRIBUTORS’CHOICE OF CHARITY – B – For direct giving, you can have a lot of charities to check out before settling which one is best.

PROMISE FOR GLOBAL CHANGE -C- No potential noticed for bringing about a market change.

PRODUCT (RED)

ROUTE TO GIVING: MARKETING CAMPAIGN

Product (RED) is a brand that enters into partnership with companies, which then creates products with its logo, a percentage of which goes to fighting AIDS, TB and Malaria in Africa.

CANDOUR – B – Insufficient candour – Lots of money is donated – but result is not completely quantifiable.

ADVANTAGE TO BUSINESS – A – People and enterprises by and large prefer to support it as it is promoted by popular idols like Bono and Oprah. End result of marketing is not correctly available.

FUNDRAISING COSTS – C – Spends hundreds of millions of dollars on advertising – could have just given that money to Africa.

DONOR’S CHOICE OF CHARITY – C – Limited choice for collaborators on deciding to which charity they should donate – all their charity work is in Africa.

ABILITY FOR EFFECTING A CHANGE – B – All those who collaborate with Products (RED) are big enterprises and all the income is spent on Africa.

THE BODY SHOP

WAY TO GIVING: BUSINESS TRADE & GIVING

The Body Shop has a purchasing program known as community trade to help Third World countries; and from the income they generate, substantial contributions are made to charities.

CANDOUR – B – Insufficient candour – Lots of money is donated – but result is not completely quantifiable.

ADVANTAGE TO BUSINESS – A-tve – Clients are by and large happy to become part of the community trade and are encouraged to buy more – the enterprise could afford to be more visible.

FUNDRAISING COSTS – A – Lower costs – Successful business model that makes donations and boosts community trade.

DONORS’ CHOICE POTENTIALS – A – Ventures that donate has the option to decide in what way their donations are to be used.

PROMISE FOR GLOBAL CHANGE – B – The potential for giving back to the community is substantial – but not everyone have the impetus and the extra energy to impel the change.

LIVE EARTH

WAY TO GIVING: EVENT FUNDRAISING

Live Earth consisted of a string of global musical programmes which set in motion a three-year campaign to battle climate change and was held on July 7, 2007.

OPENNESS – F – Intelligent Giving had reported that the takings from the concert tickets sales were not accounted satisfactorily.

ADVANTAGE TO BUSINESS – B – The sponsors of the business benefitted by the good press coverage, though by being a single occurrence results were not properly assessable.

EXPENSES FOR RAISING FUNDS – C – Substantial sums were spent on promotion of an event which was considered a fiasco by many as it did not have any proper objectives.

CONTRIBUTORS’CHOICE OF CHARITY – C – Only three charities received funds.

POTENTIAL FOR REAL GLOBAL CHANGE – C – These events are usually held one-off or annually. Money is often given to larger, more established charities.

Buy1GIVE1 (B1G1 )

ROUTE TO GIVING: SOCIAL ENTERPRISE

B1G1 is a brand licensed to form a partnership with any business – connecting them with any worthy cause in any place. A truly universal precept.

OPENNESS – A – The one for one style of giving sees to it that the donors’ money reaches the specific cause that it is meant to help. Donors are provided information on how exactly their money is being utilised – how many kids were fed or how many trees were planted.

ADVANTAGE TO BUSINESS – A+tve – Outstanding marketing value due to:

* Quantifiable giving * Press coverage * Valuable stories * Individual to individual * Continuing customers

FUNDRAISING COSTS – A+tve – Zero costs – B1G1 can take care of a charity’s fundraising needs including a large percentage of admin as well. 100% of funds received go to the charity.

DONORS’ CHOICE POTENTIALS – A – Businesses have the option of choosing a particular project to donate to, or give to a worthy cause of their choice like feeding, knowledge training etc.

POTENTIAL FOR REAL GLOBAL CHANGE – A – Exponential. If more businesses partner charities globally, the potential for real change is massive.

You Would Think Giving away Money Would Be No Big Deal!”

You would think that giving money is easy – pull out a wad of cash, write a cheque or punch in your credit card details. Yet, billionaires philanthropists like George Sores , have gone on the record as saying that effective giving is one of the hardest things to do. Developing nations receive billions of dollars every year and yet it often seems like nothing changes much.

People asking smarter questions will bring about the needed change. Social Entrepreneurs like Mohamed Yunis, Nobel Prize winner, creating innovative solutions to poverty and environmental issues with Micro Finance are carving the way to a new future where business initiatives, social enterprise and conscious consumerism transform our world. Initiatives like The Body Shop’s ‘Trade – Not Aid’ need to be replicated. New ideas like Buy1GIVE1 need to be embraced. The value of social enterprise needs to be recognised.

When queried as to how someone can effect a change in the world, Bill Gates pointed towards organisations like Buy1GIVE1 (www.b1g1.com) and Kiva.org which reward the giver richly. Kiva.org ensures that those who sponsor a business get regular updates via email from those businesses. Buy1GIVE1 also ensures this. With such communication, customers get a clear picture and come to know the stories behind the charities. For example, when they buy a laptop, someone who badly needs a computer might be getting it at some other corner of the world.

Next steps to increasing your Charity Ratings

Make sure that you have an open attitude, use the laptop effectively, and keep apart a little time to observe the novel and wonderful systems of charity that are being born. These function through the internet and are mostly network based.

Today if you are not linked in with powerful global networks through the Internet you are missing out and no matter what your charity rating is today, tomorrow things will change – radically.

Many enterprises emerge out of thin air nowadays and grow enough in the matter of maybe three years to be sold for more than a billion dollars. This was unconceivable ten years ago, though today it has become a routine state of affairs. All these online enterprises are doing the same thing – drawing on international networks or themselves making international networks.

Buy1GIVE1 (Buy One Give One)

Buy1GIVE1 is a rather new entrant to the world of Social Enterprises and was launched in’97 by a Japanese lady called Masami Sato. Any business can avail a membership in Buy1GIVE1, and membership charges for smaller ventures will only be one dollar a day and donations can be as little as one cent on a sale. Buy1GIVE1 is in the forefront of the Buy One Give One transaction-based giving world movement. Joining hands with Buy1GIVE1 is totally uncomplicated for businesses as well as charity needs. The working pattern of Buy1GIVE1 is perfectly controlled and practical. It connects the products or services of any given business to a needy cause (Buy1GIVE1′s or their own) and after that whenever a sale is closed, it has to be recorded and the contribution percentage sent to the charity at the end of the month or end of quarter year directly or through Buy1GIVE1.

You are strongly advised to create lasting bonds with Buy1GIVE1 and also motivate your business associates to join Buy1GIVE1. It is a singular and wonderful organisation doing stupendous work and no one can afford to ignore it.

The dawn of a new age in charity giving

Institutions that no one had heard about even a few months ago, are today bombarding the cyber world with booming user acceptance. People strongly prefer have a place on sites like Facebook, MySpace, Twitter, YouTube, NING or TipJoy. One should also create strong bonds with companies like Buy1GIVE1, Kiva or The Present. These are the realities of the future which are imperative for sustaining and building charity ratings. Now is the chance to fashion an ideal new future.

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As the proverb goes, health is wealth. And in this instance we are talking about the wealth of the human spirit. Good food is necessary for our health because our body is able to absorb its full nutrients – it is exactly so with our life. When we accept life in its sum total, relishing all its phenomena and sensations, our soul will be able to imbibe its entire range of ‘nutrients’, comprehending the full meaning of our existence, and letting us live our life to the utmost. Masami Sato shares the secret of living a full life in this excerpt from her latest book, ONE.

Why is it many of us (in fact, most of us) occasionally experience some kind of empty feeling in our life? It is like being hungry. When we eat, we feel satisfied and become less interested in food. But as some time passes, we get hungry again. Then all of a sudden we feel so attracted to the smell and thought of food. We can also feel some kind of hunger when we are not even physically hungry-just after eating something. Some of us stay being hungry all the time.

Perpetual emotional vacuum is not the best of feelings. Then how do we live our lives to the maximum? How can we be more fulfilled forever?

Maybe the answer is easy. Just live our lives totally. The word ‘total’ holds the meaning of fullness. Then the secret to live a full life is just to live it totally.

Let’s start to look at one example of this ‘wholeness’ with something awfully close to our heart-our stomach.

Whole Food VS Semi Food

We are used to the usage ‘whole food.’ People say that taking whole food is the secret to the vigour and wellbeing that we require. How is whole food better than ‘semi food?’

A whole grain for example has a life. So, if you soak the whole grain in water, drain the next day and leave for a few days, it sprouts. It has a life of its own. When we eat such food, our body absorbs the full live nutrients. It has all the properties to cleanse, heal and nurture different body cells.

And just like the example of a grain, most traditional eating includes eating whole animals as well. Eating whole fresh fish used to be more common than taking a part of fish and throwing the rest away. It was the same for meat and the same for vegetables.

‘Half food’ sometimes has more sweetness and flavour but not much other nutrition. We like its taste, but we could develop a long-term illness if we only ate ‘half food’ every day of our life.

So, to balance the missing part, we started to take dietary supplements. We have been studying and researching for a long time to find the perfect balance. It gets more and more complicated as we chop the food up, preserve and transport, and even try to balance with other parts coming from different sources, regions and seasons. Some of the nutrients even come from non-food items. They are chemically generated. After analysis and testing, we approve it for human consumption. But no matter how hard we try; we cannot put all the ‘bits’ together to make it come alive.

Half Life-’Sweetness’ of Life

So, if we perceive our life now, much of what we are doing can be similar to eating the ‘part food.’ Just enjoying the sugariness of life but jettisoning the real nutritious part. And if we put our ‘part life’ in water with other pieces and left it in the sunlight, could it germinate and grow into a beautiful complete life?

Whole food is not (as some people view it) insipid. It is in reality very tasty if prepared expertly. But as the demand is minimal, it has become costly. It will in fact prove to be cheaper in the long run though, as we will not have to spend on medicines later on. When more people will opt to have it, it will normally become less costly because it is a simple food with little wastage and processing.

Our life is the same. When we only appreciate the ‘sweetness’, and throw away the rest in rubbish bins because we don’t see its value, we may be wasting the most important part. And the part we throw away could have the greatest power for the sustainability of our life and our economy. It also takes more energy and resources to discard it. Better yet, the part we throw away is free.

So, what is that we are not looking at?

Picture a life where we didn’t in fact believe that we were lacking anything there.

The secret is right here. The secret of a full life.

Whole Life-The Complete Life

When it is ‘full’, it does not matter how big the full is. It can spread out all at once. It can still have within it all the components to uphold itself as a complete living thing. Once it develops to a given size, it can continue to live without some portions of it. Like plants can remain alive after birds feed on a little of it or trees survive even after losing their leaves. But if we ignore the equilibrium for a pretty long time, finally it can lead to a deadly disproportion. Then it might become too difficult to revert to normalcy.

We do not have to return to prehistoric times to find fullness. Fullness exists in the present. All that is required to do is view intently; view intently enough to actually find.

When we start seeing our life as a whole and stop throwing away what nourishes our life the most, we start feeling more and more fulfilled without looking for ‘things’ to fill holes and dents of our life. Everything finally falls into place. We now understand the mechanism of our world in a very different way.

Yes, it is now time to learn how we can form (and find) this equilibrium constantly and manageably.

The real nourishing part of our life is what makes us feel good deep down. It is like the part of food that makes our body become healthy in the long-term. Feelings we experience in our everyday life are the real key to our long-term happiness. And there are feelings that make us feel more complete.

The happy faces we see when we give recognition to others. The pleasure we experience when we give presents to others. The affection we feel when we see our kids being happy. The encouragements we get when we feel our life is full of significance ..

Let’s experience these moments of our life fully and enjoy the flavour of our whole life. Then we will see how it is not so necessary to continuously fill our mind (and stomach!) with temporal gratifications-those types of things that make us even hungrier afterwards.

We can actually sense this pleasure, gratefulness and ardour in order to be aware of life as a whole at any moment despite the conditions. It is not about what we find, what we learn or what we accomplish that finalize our life in its entirety. It is about what we ‘elect to’ experience about our life.

Yes, our life indeed is already absolute.

When we initiate taking actions based on this knowledge, we can have real control over the balance creation – enduring health, prosperity, enriching connection and delight.

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Part One of Three

This collection of beautiful quotes that will inspire you to awaken your curiosity about the mystery of life is excerpted from “ONE”, a book by Masami Sato, the founder of Buy1GIVE which is a global giving organisation sharing the joy of giving. The quotes in this first edition include topics that are profoundly related to our everyday lives, such as mystery, judgment and connection. This article is the first part of the 3 “ONE Book Life-Changing Quotes Series”.

On transforming judgment

“Judgment often has very little relation to reality.”

“Actions and words don’t always accurately reflect who we are. Every single one of us has had the experience of wanting to undo what we did or said.”

On the mystery of life

“It’s very, very clear that we don’t need to know all of the ‘hows’ and ‘whys’ of life to keep living on this planet.”

“There are so many things we don’t understand in life. In spite of that lack of understanding though, we often enjoy experiencing those things.”

“Seeing is important but trying to figure out everything isn’t necessary.”

“The scientists are not here to reveal the ‘truth’ because we are here to seek it forever. They are actually here to complicate the game (of life) so that we can have more questions and enjoy the game longer.”

Connection

“Connection is the core of everything. That’s what life is. Connection.”

“Every single thing we do is to satisfy the need for connection.”

“We cannot feel unhappy when we are feeling totally connected. It’s impossible!”

“We are designed to constantly seek ways to connect to each other and to a greater purpose.”

“‘solutions’ coming from fear and doubt may not be the most effective ways. We end up feeling more and more disconnected from each other.”

“We can only truly celebrate the victory with others when we win together. Then we feel connected.”

“This is the game called ONE. The aim of the game is to ‘connect’! We keep connecting until we all become ONE.

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What is the reason for our remaining alive? For what have we come here? Day after day we are being asked about the sense and purpose of our lives. And many of us keep on searching for answers. Will we be able to achieve happiness? That is also a question that forces us every day to find out its answer. What happens if the answer to those queries is quite uncomplicated? What if it is all about ONE thing? Bonding. The secret of happiness is explained perfectly in the stimulating voice of Masami Sato in the excerpt of her book, ONE.

What are we searching for?

There are a host of things that we do in our lives.

But have we ever thought about why we do what we do? What are we really looking for?

The world now is full of billions of us coming from different races, countries, religions and beliefs all doing different things. We all look different and act quite differently. We have different interest and attitude from others. We communicate differently often using different languages. We have different desire and feelings.

However, if we were to say there is just ONE thing we are ALL looking for, what would it be?

While I journeyed all over the world, I asked people a seemingly straightforward question, “What would you like to achieve in your life? What do you really want?”

At first, it looked as if people were in search of different things, as they gave casual answers like “A nice partner”, “Good job”, “My own house”, “A loving family”, “A perfect mate”, “More money”, “Financial Freedom”, “Peace of mind”, or “Meaning of life”. There were other similar answers as well.

I noticed that while some of these were temporal, and more related to day-to-day needs, others were of a more spiritual nature. We yearn for temporal desires because we do not as yet have it, or don’t feel that we have it yet. As different from this, spiritual desire is not about getting things we do not have. It is about a ‘feeling’ we look for, which does not end no matter what we manage to achieve at every moment of our life.

If we take off the temporal desires from the list and look only at the permanent desires, it is clear that all we want is to continue experiencing positive feelings like exhilaration, enjoyment, encouragement, motivation, kindness, love, happiness etc. – in another way, we want to remain happy.

Happiness

Happiness is one state of emotion that we are all longing to be in. We all may define it differently. We may value it differently. We may experience it at different levels of intensity. But we surely have something in common when happiness comes to us. And when we discover this secret about happiness, we hold the power to be happier, and to make others around us experience the same feeling too.

The life that we are living is a mystery. We all may love it in one way or another. We may also disapprove of it in different ways. We may ask questions about it. We may value it immensely. Or we may just have it, in a nonchalant manner. But what exactly is the purpose of our life? What if the very truth of our existence is about to be revealed? What if this truth really brings us happiness and satisfaction when we discover it?

What if the essence of the aim of our lives, and its joys, is as simple as this:

It is all about connection.

Connection is everything

Everything depends on bonding. All things are part of some other things. A look at our own lives would say it all. Then we will begin to see the real purpose of life.

Why do we do something, ANYTHING in life as human beings?

It is just because we want to connect to others. We make friends to build a relationship. We get married to establish a relationship in a deeper and more permanent manner. We create a family to further strengthen that relationship. We go out to meet more people to connect with them, not only to get benefits out of those relationships, but also to become more connected to the world.

We get ourselves good clothes or go to a beauty parlour to bond better with our physical appearance or aesthetical sense. We choose to try out different types of food to bond better with our sense of savour and aroma. We dine out to get on better with people we would be sharing the meal with. We buy mobiles and computers to bond better with the entire world and its people. We read books and newspapers to remain connected to what is happening around and what others are going through. We study things and learn things to bond better with knowledge that others value.

Every single thing we do is to satisfy the need for connection. If we’re not connected to our own body, we don’t even have to eat and sleep. Our connection to all our senses tells us to do something to satisfy the demand of the body. We feel pain and discomfort if we ignore the signals of our own body. And beyond our basic needs, we seek a greater sense of connection – connection to our existence – connection to our purpose. And without that connection, it’s empty. Just like the emptiness many of us feel inside when we’re not even connected to ourselves. That simply cannot be the natural way we’re designed to live our lives.

Relationship is powerful, and yet it’s fragile and tender..

When we can’t feel the sense of connection in a relationship, we go for separation, divorce, arguments, judgment and resentment. It never feels good to feel disconnected. But we could even feel in love with someone one day and feel totally remote and resentful toward that same person the next day. The feeling can change just by a flick of a finger. And it could be your finger or theirs!

When we feel disconnected

When the bonds are not there, we perceive problems all over. We start seeing disparities and obstacles. We begin passing judgement on others and reproaching them. We blow up, focus on and strengthen those things that we perceive as problems. When that happens, we might even turn all that negativity inwards and cause ourselves hurt and injury. We cannot feel completely happy when we have severed the bonds with even just one thing.

Connection: the Secret to Happiness

What about if we looked at the whole concept in reverse? When we do that we discover this simple truth: we cannot feel unhappy when we are feeling totally connected. It’s impossible!

Try to feel unhappy when we’re feeling connected to the people around us and laughing and sharing wholeheartedly together. Even when we have so-called ‘problems’ in life, we can still laugh together and feel happy and positive when we are feeling connected. At the same time, it is very difficult to enjoy anything if we’re not feeling connected.

Relationship: Our Life .

Relationship is the core of everything. That is what life is. Relationship.

Everything is a unified whole of smaller units. Everything combines together to form a bigger unit; the way our bodies are a fusion of smaller entities like atoms, molecules, cells and organs.

Our acts and options also is an expression of the need for a relationship. We are meant to continuously find out ways to relate to each other and to a higher objective.

Connection and Religion

Some of us have opted to become a part of different religious systems to feel better related to each other. The relationship that we yearn to build could be to God. It could be to those who share the same belief system. When there is the sharing of a similar conviction, there is a stronger relationship within that group. More bestowing on each other takes place among people who feel related to each other.

Relationship and Business

Many people start businesses to feel more connected to themselves by being in charge of their own destiny. But often in the business world, we end up feeling more and more isolated especially when we start perceiving other businesses as competitors, staff as tools and customers as a money stream. But the fundamental point of why we got into business was to feel connected. So, why do we need to create any isolation at all? Maybe in the ideal world, all the businesses worked differently, but together.

Bonding and Wars

Some of us even raise arguments or wars to feel some sense of ‘triumph’ or what is a heightened sense of safety and importance. But strangely, this ricochets. The minute we ‘win’ the fight, we are in fact weakening the relationship. We now require more sureness to defend ourselves from being assaulted by others. We thus end up being more unsure and frightened. We cannot take it lightly as it really happens to almost all of us in one form or another.

It may be the arguments we have with people around us. It may be the negative judgement we make when we feel something or someone is wrong. When we try to be the only one to win, we can never win in the real way-we feel disconnected. We can only truly celebrate the victory with others when we win together. Then we feel connected.

Despite the myriad ways in which we communicate our wants, everything we do is to fulfil the longing we have to feel and have strong bonds.

The complete experience of relationship is only felt through our heart. We can build a relationship with anybody when we truly care for them, and feeling that association with them. If we know this, forming that needed state is not difficult, but just simple and amusing. Then we would really feel more pleasure and contentment.

Life is just like a game. We experience things and do things in a game but fundamentally, the aim of any game is to enjoy. It is not about doing things or having things. When the game finally ends, the winners are only the ones who enjoyed the game. Not the ones who had more at the end. The results and outcomes of a game we play don’t affect our true life. But if we lost all our friends to play with during a game just because we wanted to be the winner in this round, would it lead us to the real winning game?

It is easy to comprehend this when compared to acting in a play, but we often fail to understand it while enacting the play of life. We do not remember that life is also a play.

We have no idea when this game began and when it would be over, all that we know is that it commenced in the past and that it will be over one day. When finally the umpire blows the whistle to stop the game, we can simply say, “Wow, it was a lot of fun. Let us play once again!”

In this game called life, the aim of the game is to ‘connect’. We can keep connecting until we all become one. It is the only way to continuously feel connected to our purpose-sense of happiness and joy. We cannot feel disconnected to anything or deny and judge even one thing if we are to achieve the state of total connection.

Life is as simple as that. There is just ONE secret.

And the secret is to establish a relationship.

To grow into ONE

To enjoy.

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